Brand Central: A Check-In with the Industry’s Major Players

Off-the-beaten-path experiences, lower prices, memorable stays. With a staggering 102 brands launched in the U.S. alone since 2015, according to a recent report from Lodging Econometrics, guests looking for more than just the average hotel have their pick of options. How are industry leaders continuing to respond to the market? Hear from established and up-and-coming brand representatives about the thought processes that go into creating their newer offerings, and what designers need to know to stay up to speed.