MASTER CLASS: HUMAN-CENTERED BRAND CREATION

BD Booth, Display #3881

Guest want transformative rather than transactional hotel spaces. Hoteliers are happy to oblige—as long as they can integrate their brand touchpoints throughout that journey. Gensler’s “Hospitality Experience Index—2019” charts some of the key trends in the new era of branding and how to put them to work as a win-win for designers and clients