Ashley Ewing Parrott

director of brand strategy, boutique & lifestyle hotels
Vision Hospitality Group

Ashley Ewing Parrott is Director of Brand Strategy, Boutique and Lifestyle Hotels for Vision Hospitality Group. Based in Chattanooga, Parrott leads the sales and marketing, brand development, design and procurement for Vision’s boutique and lifestyle hotels. She successfully opened Vision Hospitality Group’s first lifestyle property, Moxy Denver, Cherry Creek in 2017 and will open The Edwin Hotel, Autograph Collection in September of 2018, as well as overseeing a broad range of projects in various stages of development. As Director of Brand Strategy, Parrott is also involved in the design and execution of innovative, nationally-recognized select service hotel offerings across Vision’s portfolio.


Prior to her tenure at Vision Hospitality Group, Parrott was an Area Sales Executive with Marriott International, where she oversaw sales and marketing for 3,600+ rooms in the Nashville and East Tennessee markets. She also founded an event management firm where she consulted Fortune 100 companies to plan and execute corporate functions. Parrott attended the University of Memphis where she majored in Hospitality and Resort Management with a minor in Marketing.