Author of numerous design books and a university lecturer, Corinna Kretschmar-Joehnk is founder and co-managing director of JOI-Design, a leading European studio creating interior and product designs for international hospitality destinations. With business partner and husband Peter Joehnk, who founded the Hamburg-based practice in 1984, and partners Sabrina Voecks, Heinrich Boehm and Thomas Scholz, JOI-Design shapes luxurious atmospheres for global brands and independent boutiques. The globally-minded studio teams with owners, developers, and boutique and well-known brands to design award-winning, one-of-a-kind hospitality interiors that weave each locale’s distinct spirit with the comfort and belonging valued by all cultures. Keen observers of the world, JOI-Design understands how spaces affect people’s physical, psychological and spiritual wellbeing, which empowers them to reflect the modern-day zeitgeist through unique designs that elevate the human experience.
Under Corinna’s guidance, JOI-Design’s honors range from the Hotel Kompetenz Zentrum’s Gold Key Award to 2018 honors such as HD Awards (Wilde Ente Iserlohn, Restaurant); WIN Awards (Capri by Fraser Berlin, Hotel) and FX Awards (Moxy Berlin, Hotel).