Greg Keffer, AIA, LEED AP, is a Partner and Studio Leader at Rockwell Group where he leads multiple design studios, as well as manages the firm’s Madrid office. Since joining Rockwell Group in 2012, he has brought design and management excellence, as well as an unwavering commitment to the firm and its culture. Greg’s combined strengths in architecture and interiors allow him to develop innovative and holistic design solutions for an international roster of clients including Fairmont, Nobu Hospitality, Related, sbe, Moxy, and Union Square Hospitality Group. Current and recently completed projects include SO/Moscow, Warner Music Group’s headquarters in Los Angeles, Nobu Hotel Barcelona, Equinox Hotel, Fairmont San Jose, Citizens at Manhattan West, Moxy (Chelsea New York, East Village and South Beach), W hotels (Nashville, Marbella and Cotai), and the Kempinski Hotel Chengdu. Greg graduated from Ball State University with a Bachelor of Architecture and a Bachelor of Environmental Design.