Greg Keffer is a Partner and Studio Leader at Rockwell Group, where he oversees a wide variety of project types, including hospitality, retail, residential, and workplace environments. Greg’s combined strengths in architecture, interiors, graphics, and branding allow him to develop innovative and holistic design solutions for a global roster of clients.
Current projects include Moxy Chelsea in New York, Nobu Hotel Barcelona, 15 Hudson Yards in collaboration with Diller Scofidio + Renfro, Warner Music Group Headquarters in Los Angeles, W Nashville, and the Kempinski Hotel Chengdu. Greg also has extensive luxury residential experience, including 111 Murray in New York, Sky in New York, and Station House in Washington, D.C. Other notable projects include the iconic New York restaurants Nobu Downtown and Union Square Cafe, NeueHouse in New York and Los Angeles, Chefs Club in New York, The Time hotel in New York, Hotel EMC2 in Chicago, the MGM Cotai, the Doheny Room and Nightingale Plaza in Los Angeles, Fairmont Le Château Frontenac Quebec City and Five50 Pizza Bar at the Aria in Las Vegas.
Prior to his tenure at Rockwell Group, Greg was Design Director at Jeffrey Beers International and a Principal at STUDIOS ARCHITECTURE. Greg is a graduate of Ball State University in Indiana.