Peter has had a passion for service to others since he was a teenager and first got his taste of hospitality working as a dishwasher at a hotel. He went on to graduate from Cornell’s School of Hotel Administration, then spent ten years at Starwood Hotels & Resorts, cultivating brands like Westin, W Hotels and St. Regis, and guiding strategy across marketing, loyalty, and customer experience. After that, he joined Tough Mudder to oversee experience design and product, which meant he got to think about how to create new and innovative obstacles and courses, among other things. Through his hospitality and experiential event expertise, Peter realized that hotels should be places to connect and explore—rather than just sleep and shower. Collective Retreats was born out of that drive to create a better, and more inspiring travel experience. After scouring the country for the most stunning locations, he built retreats starting in Vail and Yellowstone, and has continued to expand to new markets from there.