Talene Staab

global brand head
Tru by Hilton

As Vice President & Global Head, Tru by Hilton, Talene Lanuza Staab serves as the chief strategist and champion for Tru by Hilton – the fastest hotel brand to launch in industry history. In her role, she is responsible for driving Tru by Hilton’s product and service positioning, distribution strategies, and owner relations.

Prior to this, as Vice President, Owner Experience & Engagement, Staab oversaw the team responsible for advancing overall owner value and satisfaction, building a best-in-class experience for Hilton’s owner community. Staab also served as Senior Director, Brand Performance & Support, Canopy by Hilton, where she focused on the brand’s development and was instrumental in advancing its service and hospitality culture.

Staab, a seasoned hospitality leader with more than 25 years of experience with Hilton, started her career at Hilton as the group sales manager for Embassy Suites San Diego – La Jolla before becoming the director of sales for the hotel. Throughout her tenure at Hilton, she worked across various teams and brands, providing her with a unique understanding of the hospitality industry.

Staab credits her passion for hospitality to her parents’ restaurant in Boston, where everyone became a “regular” and home cooking was the specialty.

Staab holds a bachelor’s degree in Hotel & Business Administration from the University of New Hampshire. She now resides in Northern Virginia with her husband Tony, daughter Arika, son Anthony and Cairn Terrier Stewie.