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UID:150178-20261108T131500Z@bdny.com
DTSTAMP:20260906T112000Z
DTSTART:20261108T131500Z
DTEND:20261108T140000Z
SUMMARY:From Aesthetics to Experience: The New Role of Design
DESCRIPTION:For decades\, luxury hospitality was defined by visible expressions of wealth and status. Today\, guest expectations are evolving\, with personalization\, wellbeing\, privacy\, authenticity\, and meaningful connection emerging as the new markers of "luxury." As service and experience become the true differentiators\, this session will explore how interior designers can help brands and owners deliver on these changing expectations and why the role of design has expanded far beyond aesthetics. Drawing on examples from hotels\, restaurants\, branded residences\, and experiential travel\, panelists will discuss how thoughtful planning\, sensory design\, storytelling\, art\, and a deeper understanding of operations and the guest journey can support exceptional service and create experiences that feel deeply personal and memorable. Attendees will gain practical insights into how designers\, operators\, and owners can work together to redefine luxury for a new generation of travelers and create environments that foster emotional connection\, support operational excellence\, and deliver lasting value. 
LOCATION:BD Hub
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