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UID:150254-20261109T110000Z@bdny.com
DTSTAMP:20260925T203906Z
DTSTART:20261109T110000Z
DTEND:20261109T120000Z
SUMMARY:The Renovation Equation: When Preservation and Profitability Align
DESCRIPTION:Adaptive reuse has evolved from a niche preservation strategy into one of the most powerful tools in hospitality development. This session explores how guest demand for authentic experiences are driving a new generation of hotel projects in existing buildings. Through real-world case studies\, attendees will learn how financial incentives influence design decisions\, how brands can successfully adapt to existing structures\, and why renovation projects can create value that extends beyond the balance sheet. Participants will leave with practical insights into evaluating adaptive reuse opportunities and balancing preservation\, performance\, and profitability.
LOCATION:Main Stage
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