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UID:150483-20261109T110000Z@bdny.com
DTSTAMP:20261016T073006Z
DTSTART:20261109T110000Z
DTEND:20261109T114500Z
SUMMARY:The End of the &#8220\;Cool Hotel&#8221\;: Has Hospitality Mistaken Taste for Culture?
DESCRIPTION:As the same aesthetics\, references\, and design language circulate across hotels\, restaurants\, fashion\, retail\, and social media\, the idea of “cool” is becoming increasingly universal\, and increasingly difficult to own. This session explores what happens when beautiful spaces start to look and feel the same. Where does cultural distinction come from now? And how can hospitality move beyond a curated aesthetic to create places with genuine identity\, relevance\, and a point of view?
LOCATION:One Night Only by IHG Hotels & Resorts x Crème Jun Aizaki Architecture & Design (Booth #255)
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