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Parker Henderson

Parker Henderson

Brand LeaderGraduate by Hilton

Parker Henderson is Brand Leader for Graduate by Hilton, where he oversees brand strategy, performance, operations, and development support for Hilton’s collection of university-inspired hotels. With nearly three decades of hospitality experience and more than 20 years at Hilton, Parker has led initiatives spanning hotel operations, brand management, commercial strategy, and new hotel openings. In addition to his work at Hilton, Parker is an adjunct professor at Virginia Tech, where he teaches hospitality business strategy and financial management. He holds degrees from Appalachian State University and Virginia Tech and is passionate about creating hotel experiences that celebrate a strong sense of place and authentic local storytelling. Parker lives in Washington, D.C., with his husband, Kit.

Mon Nov 09•10:45 AM – 11:30 AM•The Hub

NEWH BrandED – Graduate by Hilton: Creating Authentically Unique Story-Driven Spaces

Blending collegiate “newstalgia”, local character, and fearless hospitality is no easy task. Join the Hilton Design & Brand teams and the designer

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Blending collegiate “newstalgia”, local character, and fearless hospitality is no easy task. Join the Hilton Design & Brand teams and the designers behind Graduate Flagstaff for an inside look at what differentiates the Graduate brand + how they

…

Blending collegiate “newstalgia”, local character, and fearless hospitality is no easy task. Join the Hilton Design & Brand teams and the designers behind Graduate Flagstaff for an inside look at what differentiates the Graduate brand + how they create design one-of-a-kind spaces to create unique experiences and lasting memories for all who visit.

Blending collegiate “newstalgia”, local character, and fearless hospitality is no easy task. Join the Hilton Design & Brand teams and the designers behind Graduate Flagstaff for an inside look at what differentiates the Graduate brand + how they create design one-of-a-kind spaces to create unique experiences and lasting memories for all who visit.

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SessionSession TypeThe HubSession Track
Alison Corcoran
Parker Henderson
Kat Cuevas
Moderator: Nick Solomon
Alison Corcoran
Alison CorcoranSr. Design Manager, Hilton
Parker Henderson
Parker HendersonBrand Leader, Graduate by Hilton
Kat Cuevas
Kat CuevasSenior Interior Designer, Dwellings, Inc.
Moderator: Nick Solomon
Moderator: Nick SolomonVP/Global Head of Lifestyle Design, Hilton
Alison Corcoran
Alison CorcoranSr. Design Manager, Hilton
Parker Henderson
Parker HendersonBrand Leader, Graduate by Hilton
Kat Cuevas
Kat CuevasSenior Interior Designer, Dwellings, Inc.
Moderator: Nick Solomon
Moderator: Nick SolomonVP/Global Head of Lifestyle Design, Hilton