LEAD CAPTURE
Emerald, the parent company of BDNY, maximizes ROI with flexible lead capture for 1.9 million customers annually, offering unlimited user access, lead scoring and full profile exports on any device.
All exhibitors have unlimited access to the lead capture capabilities within the official BDNY app. Each booth worker can use their personal device (iOS or Android) and all booth workers can see the aggregated leads for their company in their team portal within the BDNY app.
The BDNY app with lead capture will launch to exhibitors mid-September. IMPORTANT: Please check your invoice page >> first to confirm that lead capture has not already been purchased for your company. Our new system allows unlimited users, meaning you only need to make a single purchase for your entire team.
WHY LEAD CAPTURE IS VITAL TO THE EXHIBITOR EXPERIENCE
COST + ROI
- Leads enable ROI: The best way to ensure a fair is successful is through your connections and leads. Lead scanning makes it easy for everyone to capture their audience and easily fill their pipeline.
- Unlimited Access for Reps: All registered BDNY reps can utilize this feature, maximizing your team’s networking opportunities without additional licensing and device costs.
- Agile Strategy: The information you receive during the fair can help you tailor your interactions and update your strategy real-time to ensure the most effective tactics are leverages to the fullest.
- Pipeline Building: Leverage leads captured during the fair for nurture campaigns and easy sales follow-up.
CONNECTIONS + NETWORKING
- Enhanced Networking Features: Enjoy additional tools and functionalities like recommendations, meetings and 1:1 chats to help you connect and engage with attendees more effectively.
- Organized Lead Management: Rate your leads and add personalized notes for valuable context, helping you to follow up effectively after the fair.
- Comprehensive Reporting: Access a full report of your leads, notes, and interactions directly from your team’s dashboard, making it easy to analyze results and strategize for future engagements. Export a .CSV file to seamlessly integrate into your marketing automation or CRM tools.
- Multiple Interactions: Now you’re able to engage with your audience pre-fair and onsite using the same interface. Additionally, you now have visibility to who visits your online booth profile and schedule meetings using your in-app connections.
EASE OF USE
- Integrated Convenience: No need for separate apps – our lead capture feature is built right into the official app (launching in mid-September), offering a seamless and enhanced networking experience.
- Effortless Lead Capture: Quickly scan attendee badges to instantly capture contact information, saving you time and ensuring you never miss a potential lead. Eliminating the need to file and manage countless business cards.
- Works offline: No need to worry about internet connections while you’re out and about – simply scan the badge and leads will sync once you’re back online.
QUESTIONS? CONTACT US:
JANA ROESCH
Sales Director / Key Accounts
770.291.5604
[email protected]
ADAM MORRIS
Account Executive / #, A-K
207.716.0004
[email protected]
LINDSEY JUDY
Account Executive / L-Z
770.291.5405
[email protected]
NICOLE PANZECA
Customer Success Manager
513.964.1789
[email protected]