Brandon Pakula
Head of Global Brand, Hotel Indigo + Design DeliveryIHG Hotels & ResortsAs a global brand and creative leader at IHG Hotels & Resorts, Brandon's work spans brand strategy, creative direction, identity, and design. Throughout his career, he's focused on bridging commercial ambition, cultural insight, and a strong creative point of view to build enduring and distinctive brands. He currently leads Hotel Indigo globally, helping shape the next chapter of a brand with more than 200 hotels worldwide.
The End of the “Cool Hotel”: Has Hospitality Mistaken Taste for Culture?
As the same aesthetics, references, and design language circulate across hotels, restaurants, fashion, retail, and social media, the idea of “cool” is
…As the same aesthetics, references, and design language circulate across hotels, restaurants, fashion, retail, and social media, the idea of “cool” is becoming increasingly universal, and increasingly difficult to own. This session explores what happ
…As the same aesthetics, references, and design language circulate across hotels, restaurants, fashion, retail, and social media, the idea of “cool” is becoming increasingly universal, and increasingly difficult to own. This session explores what happens when beautiful spaces start to look and feel the same. Where does cultural distinction come from now? And how can hospitality move beyond a curated aesthetic to create places with genuine identity
…As the same aesthetics, references, and design language circulate across hotels, restaurants, fashion, retail, and social media, the idea of “cool” is becoming increasingly universal, and increasingly difficult to own. This session explores what happens when beautiful spaces start to look and feel the same. Where does cultural distinction come from now? And how can hospitality move beyond a curated aesthetic to create places with genuine identity, relevance, and a point of view?
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