The Boutique Design (BD) brand is broadening its reach within the tech side of hospitality and expanding its international impact via a pair of high-profile partnerships with InfoComm International and IIDEXCanada, respectively.
Here are details on both of these new initiatives:
ST Media Group Intl.’s hospitality and retail brands, which include Boutique Design and VMSD magazines, the Boutique Design New York (BDNY) and BDwest trade fairs and the International Retail Design Conference (IRDC), have formed a strategic partnership with InfoComm, a trade association for the commercial audiovisual (AV) industry, to demonstrate how integrated AV experiences can generate improved business outcomes for brands in those two markets.
Aspects of the partnership will include speaking engagements, editorial roundtables, trend reports, end-user spotlights, the presenting sponsorship of the 2017 BDNY trade fair tech session and the presenting sponsorship of the 2017 IRDC conference—all of which are designed to share best practices for maximizing AV’s impact on the bottom line. Editors from Boutique Design and VMSD will also participate in design-centric seminars at future InfoComm events.
“Integrated audiovisual experiences are being used by more and more forward-looking retail and hospitality companies to create new brand experiences that foster stronger levels of customer engagement that lead directly to increased sales, repeat business and a greater sense of customer loyalty,” says InfoComm executive director and ceo David Labuskes. “Working with ST Media Group, we will highlight what specific companies are already doing and enlighten non-technical retail and hospitality decision-makers about the business-building benefits that can be derived from integrating AV experiences into their store and hospitality designs.”
BD and its trade fairs are partnering with IIDEXCanada to bring a wow-inducing hospitality focus to that design/architecture exposition and conference slated for Nov. 29-30 at the Metro Toronto Convention Centre.
Leveraging the success of its BDNY and BDwest events, ranked as two of the fastest growing trade fairs in the United States, BD will produce a special pavilion for IIDEXCanada, featuring an immersive design experience and inventive furnishings, lighting, fabrics, wallcoverings, flooring and other FF&E for hotels, restaurants, spas, clubs and cruise ships. Through this new venture, BD and its sister division, Hospitality Media Group LLC (HMG LLC), which launches, develops and manages hospitality-related trade fairs and events, will also contribute to the conference programming for IIDEXCanada’s 33rd annual fair. The event is part of The Buildings Show, North America’s largest exposition, networking and educational event for design, construction and real estate.
“We see the Canadian market as a growth area for Boutique Design’s brands,” says Michelle Finn, president of HMG LLC and senior vice president of ST Media Group Intl., the co-owners of BD. “A pavilion at IIDEXCanada, Canada’s premier commercial design show, is the perfect opportunity to launch and develop a strategic alliance.”
IIDEXCanada vice president Tracy Bowie says, “We see this strategic alliance as an important evolution in IIDEXCanada’s ability to connect with our industry and serve as an important mediator between manufacturers and designers. Creating the Boutique Design pavilion at IIDEXCanada 2017 will only intensify our strength to showcase new trends in the hospitality sector.”