Rockwell Group turned to theatrical inspiration for ChromaClub, which at its heart forms a gathering place to share inspiration and create community. Drawing on its deep hospitality expertise and many threads of connection, the Rockwell team tapped the energy of a luxurious supper club with a bar, stage, and lounge—enveloped by a sculptural, geometric frame draped in diaphanous, iridescent fabric panels done in deep blue, green, and violet hues. Meant to capture knowledge and stories, the stage is surrounded by seating along with varying levels of opacity and angled portals that lend a sense of theater to the happenings within.
Design Leadership and Team:
Greg Keffer, Rockwell Group
Alex Gong, Rockwell Group
Sponsors:
Couristan
Kevin Barry Art Advisory
Lodging Concepts
Lusive
Pioneer
Valley Forge Fabrics