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Mon Nov 09•11:00 AM – 12:00 PM•Mainstage

The Renovation Equation: When Preservation and Profitability Align

SessionMainstage
CEU Credits:1.00

Adaptive reuse has evolved from a niche preservation strategy into one of the most powerful tools in hospitality development. This session explores how guest demand for authentic experiences are driving a new generation of hotel projects in existing buildings. Through real-world case studies, attendees will learn how financial incentives influence design decisions, how brands can successfully adapt to existing structures, and why renovation projects can create value that extends beyond the balance sheet. Participants will leave with practical insights into evaluating adaptive reuse opportunities and balancing preservation, performance, and profitability.

Speakers

Mary Gilmore
Mary GilmorePartner & Director of Interior Design, Campo Architecture & Interior Design
Ashley Ewing Parrott
Ashley Ewing ParrottFounder, AEP Consulting + The Saturday Crowd
Melissa Shelton
Melissa SheltonFounder, Dear Valentine
Whitney Krieger
Whitney KriegerDirector of Design, Rockbridge Hospitality

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Tags:Conference Pass Required