Alexandra Barton
Global Brand Director, Ruby HotelsIHG Hotels & ResortsAlexandra Barton is Global Director of Guest Experience & Brand Design for Ruby Hotels at IHG Hotels & Resorts, leading the evolution and global expansion of the Ruby brand following its integration into the IHG portfolio. In this role, she oversees guest experience, brand design, and strategic initiatives that help scale Ruby’s distinctive model across new markets. She previously served as Senior Manager, Global Brand Design for Hotel Indigo, helping guide one of hospitality’s most design-led lifestyle brands. Alexandra's work sits at the intersection of brand, design, operations, and guest experience, with a focus on translating distinctive brand stories into scalable hotel experiences. Her expertise spans lifestyle positioning, design standards, brand evolution, and creating spaces that foster meaningful guest connections while supporting long-term owner value and growth.
One Night Only: Access, Belonging, Discovery
The most memorable hospitality experiences do more than provide a place to stay. They create a sense of belonging, inspire discovery, and connect gues
…The most memorable hospitality experiences do more than provide a place to stay. They create a sense of belonging, inspire discovery, and connect guests to the peole, culture, and stories that make a destination unique. Using One Night Only as a case
…The most memorable hospitality experiences do more than provide a place to stay. They create a sense of belonging, inspire discovery, and connect guests to the peole, culture, and stories that make a destination unique. Using One Night Only as a case study, leaders from IHG Hotels & Resorts and Crème explore the collaborative journey behind transforming three distinct lifestyle brands, Kimpton, Hotel Indigo, and Ruby, into a single immersive
…The most memorable hospitality experiences do more than provide a place to stay. They create a sense of belonging, inspire discovery, and connect guests to the peole, culture, and stories that make a destination unique. Using One Night Only as a case study, leaders from IHG Hotels & Resorts and Crème explore the collaborative journey behind transforming three distinct lifestyle brands, Kimpton, Hotel Indigo, and Ruby, into a single immersive experience. From the evolution of the concept itself to the cultural inspiration, creative partnership, and strategic thinking behind it, this conversation examines how hospitality can create places that feel alive, meaningful, and deeply connected to the communities they serve. At a time when great design is increasingly expected, the discussion explores a bigger idea: that the greatest offering of lifestyle hospitality is access. Access to neighborhoods, culture, connection, discovery, and a sense of belonging.
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