David Taglione

Return on Emotion (ROE) is a framework for treating the felt experience of space as a measurable business asset, not a soft afterthought, but a strategic design decision with real revenue implications. This session introduces BDNY attendees to the four sensory levers that shape guest experience; light, texture, arrangement, and objects/artifacts and demonstrates how intentional deployment of each translates into loyalty, dwell time, social amplification, and rate premiums.
The boutique hospitality market is in a post-amenity race. Guests have access to extraordinary physical product everywhere. What they can't replicate at home — and what no app can manufacture, is the feeling a room gives them the moment they walk in. That feeling is designed. It is designable. And according to emerging research in neuroaesthetics and behavioral economics, it is measurable. This session gives BDNY attendees; designers, developers, brand strategists, and operators: a shared framework for making that case internally, winning the budget conversation, and designing spaces that earn their investment back through emotional impact.