Moderator: Alison Medina
VP & Brand DirectorHospitality DesignAlison Medina is a strategic storyteller at the intersection of design, media, and events. As Vice President and Brand Director for Hospitality Design and HD Expo, she guides the growth and long-term relevance of the platform. With two decades shaping industry conversations — from editorial leadership to C-suite communications at EY — Alison brings clarity, perspective, and future-focused thinking to the design community.
From Concept to Culture: Building a Culinary-Driven Hotel Brand
Building a hotel brand around culinary identity requires a fundamentally different way of thinking about hospitality. This session explores the journe
…Building a hotel brand around culinary identity requires a fundamentally different way of thinking about hospitality. This session explores the journey of building a culinary-forward hotel brand, from initial vision and concept development to design,
…Building a hotel brand around culinary identity requires a fundamentally different way of thinking about hospitality. This session explores the journey of building a culinary-forward hotel brand, from initial vision and concept development to design, programming, and guest experience. Drawing on the experience of building Appellation, we'll look at the creative, operational, and brand decisions that turn a chef's vision into a full hospitality co
…Building a hotel brand around culinary identity requires a fundamentally different way of thinking about hospitality. This session explores the journey of building a culinary-forward hotel brand, from initial vision and concept development to design, programming, and guest experience. Drawing on the experience of building Appellation, we'll look at the creative, operational, and brand decisions that turn a chef's vision into a full hospitality company, and at how its unique approach earned such wide acclaim in its first year. Attendees will leave with a framework for thinking about food not as an amenity, but as the strategic and cultural foundation of a hotel brand. Featuring James Beard Award-winning chef and Appellation co-founder Charlie Palmer and EDG Design President and CEO, Jennifer Johanson.
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