Moderator: Kristen Freeland Hines
Head of Interiors & CreativeIHG Hotels & ResortsAs interiors and creative lead of IHG’s in-house strategy group, Kristen Freeland Hines shapes design & experience across brands ranging from mid-scale to luxury. Her superpower is storytelling, and her love for hospitality is rooted in an early discovery of the power of travel. With the mission of bold design & holistic hospitality, she works with each brand to evolve and innovate across every aspect of the guest experience, pushing boundaries and balancing legacy with forward-thinking. Kristen’s career began with Hilton Worldwide, where she managed new build, renovation & conversion projects across the North American full-service portfolio. Her exposure & interest in brand building led her next to West Elm, where she joined the team responsible for the creation of West Elm Hotels, and the launch of the company’s B2B division. Stretched across branding, activation, interiors & product development, she credits her Brooklyn stint with some of the best lessons of her career to date, and a deep appreciation for the many facets of storytelling. Kristen holds a Bachelor of Fine Arts degree in interior design from The George Washington University. She resides in Atlanta, GA with her husband, two children, and two dogs – and is always on the hunt for her next design adventure.
One Night Only: Access, Belonging, Discovery
The most memorable hospitality experiences do more than provide a place to stay. They create a sense of belonging, inspire discovery, and connect gues
…The most memorable hospitality experiences do more than provide a place to stay. They create a sense of belonging, inspire discovery, and connect guests to the peole, culture, and stories that make a destination unique. Using One Night Only as a case
…The most memorable hospitality experiences do more than provide a place to stay. They create a sense of belonging, inspire discovery, and connect guests to the peole, culture, and stories that make a destination unique. Using One Night Only as a case study, leaders from IHG Hotels & Resorts and Crème explore the collaborative journey behind transforming three distinct lifestyle brands, Kimpton, Hotel Indigo, and Ruby, into a single immersive
…The most memorable hospitality experiences do more than provide a place to stay. They create a sense of belonging, inspire discovery, and connect guests to the peole, culture, and stories that make a destination unique. Using One Night Only as a case study, leaders from IHG Hotels & Resorts and Crème explore the collaborative journey behind transforming three distinct lifestyle brands, Kimpton, Hotel Indigo, and Ruby, into a single immersive experience. From the evolution of the concept itself to the cultural inspiration, creative partnership, and strategic thinking behind it, this conversation examines how hospitality can create places that feel alive, meaningful, and deeply connected to the communities they serve. At a time when great design is increasingly expected, the discussion explores a bigger idea: that the greatest offering of lifestyle hospitality is access. Access to neighborhoods, culture, connection, discovery, and a sense of belonging.
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