Melissa Shelton
FounderDear ValentineThe Renovation Equation: When Preservation and Profitability Align
Adaptive reuse has evolved from a niche preservation strategy into one of the most powerful tools in hospitality development. This session explores ho
…Adaptive reuse has evolved from a niche preservation strategy into one of the most powerful tools in hospitality development. This session explores how guest demand for authentic experiences are driving a new generation of hotel projects in existing
…Adaptive reuse has evolved from a niche preservation strategy into one of the most powerful tools in hospitality development. This session explores how guest demand for authentic experiences are driving a new generation of hotel projects in existing buildings. Through real-world case studies, attendees will learn how financial incentives influence design decisions, how brands can successfully adapt to existing structures, and why renovation proje
…Adaptive reuse has evolved from a niche preservation strategy into one of the most powerful tools in hospitality development. This session explores how guest demand for authentic experiences are driving a new generation of hotel projects in existing buildings. Through real-world case studies, attendees will learn how financial incentives influence design decisions, how brands can successfully adapt to existing structures, and why renovation projects can create value that extends beyond the balance sheet. Participants will leave with practical insights into evaluating adaptive reuse opportunities and balancing preservation, performance, and profitability.
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