The Lifestyle Balance: Scaling with Soul

The Avenue ID team takes us behind the scenes of The Gilded Dare, exploring how the opulence of the Gilded Age was reimagined through a contemporary, playful lens. From unexpected materials and finishes to layered patterns, bold forms and ornate detailing, discover the creative decisions, design challenges and moments of inspiration that brought the Ennismore space to life. An inside look at the art of balancing old-world grandeur with modern sensibilities, and embracing a more-is-more philosophy where every material, object and detail has a role to play.

From defining lifestyle hospitality to building a world of its own
As one of the original pioneers of lifestyle hospitality, Delano helped establish the idea that a hotel could be so much more than a place to stay. Today, that vision is evolving. Join Ben Pundole, Chief Brand Officer and Head of Membership for Delano, for a conversation exploring the next chapter of this iconic brand, as it expands through new expressions of wellness, membership, travel and retail. Much like the great fashion houses, Delano is building on a singular identity to create a universe of interconnected experiences, each offering a new way to discover the brand.

How do the world's leading lifestyle hospitality brands grow without losing what makes them distinctive? From architecture and interiors to materiality and spatial experiences, this conversation explores the delicate balance between preserving a recognizable design language and creating experiences that feel individual, authentic and connected to their destinations. Discover how a brand-led design approach can provide a clear creative vision without prescribing a formula, and why consistency should never mean conformity.